Why China Is Already the Biggest Winner at the 2018 FIFA World Cup

Interesting Russia 2018 Word Cup article on Front Office Sport

Chinese brands are making a major commitment to the 2018 tournament.

Wali Khan Published onByWali Khan

The 2018 World Cup in Russia seems to have already been won by a nation that’s not even participating: China.

Of the 21 FIFA partners and sponsors in Brazil in 2014, one was Chinese. Meanwhile, of the 16 partners in Russia, seven are Chinese.

Why is China, a nation that has only ever participated in one World Cup (2002), investing so heavily in a tournament that it is not a part of? For that, we have to go back to 2014 when China’s Premier, Xi Jinping, came up with the vision to play in, host and win the World Cup by 2050. This started a slew of investments by private businesses in local teams as well as European powerhouses in an effort to win favor with the Premier.

Wanda Group – owned by the richest man in China, Wang Jianlin – bought a stake in Atletico Madrid (which it sold earlier this year), and CMC did the same with Manchester City. Other European clubs were bought outright by Chinese companies such as AC Milan (Li Yonghong), Inter Milan (Suning Corp) and a host of West Midlands clubs, including Aston Villa (Tony Xia – Recon Group).

Similarly, local teams started receiving heavy investment, with elite players and coaches making their way to China. Players in their prime started going to play for football clubs in China. Carlos Tevez became the highest-paid player in the world when he joined Shanghai Shenhua FC. He was followed by Chelsea and Brazil’s Oscar and other top players. Top coaches such as Felipe Scolari to Guangzhou Evergrande (Brazil’s World Cup-winning coach), Marcelo Lippi to China National team (Italy’s World Cup-winning coach), Andreas Villas Boas to Shanghai SIPG (Tottenham) and more followed. Whether this has worked towards improving the quality of football and achieving Premier Xi’s goal is a story for another day, but it certainly put China on the football map.

Football World Cup 2018

Chinese brands now realize the power of football in reaching and engaging with the consumer, be it catering to the huge domestic market or expanding internationally. The FIFA World Cup is one of the most-watched events globally, and the Russian edition, which started last week, is expected to have 3.2 billion viewers. It is the premier sports property for brands that are — or want to become — global powerhouses.

Read more on China’s commitment to the World Cup 2018 here


SportLoMo Soccer Membership and Member Registration, Player and Game Stats, Live Scoring, Referee / Match Official Management – all on the one platform

View Football Customers who use Sportlomo Football League Software and Online Registration

Welcome to Softball Ontario, Canada

Background on Softball Ontario and Softball Canada


Softball is one of the largest participation sports in Canada. Over 300,000 players enjoy the sport in registered Fast Pitch, Slo-Pitch and Orthodox leagues across the country. Many thousands more learn the game in schools across the country.

Ontario Softball will launch a new website in the coming weeks.  The website has been developed and is run on the SportLoMo platform.  In March 2018, Ontario began using SportLoMo.  They commenced by asking their umpires to register online and make online payments.  Going forward, they will assign umpires to their provincial games and notify them in realtime (by SMS and email) using the platform.

Some Background on the organisation………………..


WBSC Softball Division

Softball Canada has been a member of the WBSC (formerly known as the International Softball Federation) for over 50 years. There are over 128 countries affiliated with the WBSC Division.

WBSC Americas

The entity is proposed to organize, develop and promote Female and Male Softball in a coordinated manner, in all countries of the American continent, and regulate the Pan American Softball competitions.

Currently the WBSC Americas has 28 member countries, covering from the North Pole to the southernmost point of our continent: Argentina, Aruba, Bahamas, Belize, Bermuda, Brazil, British Virgin Islands, Canada, Cayman Islands, Colombia, Costa Rica, Cuba, Curacao, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Turks and Caicos Island, United States, US Virgin Islands, and Venezuela.


Canadian Association for Women and Sport (CAAWS)

Consider that no women took part in the first modern games in 1896. Today the balance remains weighted in favour of men, but it is tilting. At the XXVIth Games in Atlanta, for example, 97 of the 271 events were open to women.

Coaching Association of Canada 

Quality coaching leads to improved performance and a better overall sport experience for young Canadians.

Canadian Olympic Committee

Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada’s elite athletes need to perform at their best and give their everything every day.

Softball Ontario Logo, Governing body for Ontario, Softball Canada

About Softball Ontario

Address:  85 Scarsdale Road, Suite 301, Toronto, ON M3B 2R2, Phone: 416-426-7150,  Fax: 416-426-7150


Softball Ontario is the recognized provincial sport governing body in Ontario, Canada.

In 1971, Softball Ontario was created, bringing together the three charter member associations (Ontario Amateur Softball Association, Provincial Women’s Softball Association, Ontario Rural Softball Association) to form one provincial body to work for the betterment of softball in Ontario.  In 1992, a fourth member association (Slo-Pitch Ontario Association) joined Ontario to complete the picture.

At present, Softball Ontario is the developmental sector of the sport, by providing various technical programs for the player, coach, umpire and statistician; whereas the four member associations deal with the operational aspects of the sport through regional or zone and provincial championships.


Softball Ontario Membership Associations and Partners, Canada

Member Associations


The OASA has a rich heritage in promoting and fostering male fastball since its formation in 1923.


The Ontario Rural Softball Association’s mission is to foster and organize softball and community spirit in rural districts, communities and small villages.


Slo-Pitch Ontario has one of the largest provincial memberships in Canada.  Slo-pitch softball is one of the fastest growing adult team sports in North America. Over 2.5 million Canadians play this recreational grassroots game each season.


The PWSA has a rich heritage in promoting female softball in Ontario since 1931.  PWSA annually sends teams to Canadian Championships in all classifications offered by Softball Canada.


Home Run Sports  Home Run Sports & Big Kahuna are now Kahunaverse Sports.  Official Supplier of Umpire Equipment and Apparel to Softball Ontario.


The Role of Ontario Softball

Administers the following programs to all associations….

  1. Umpire Program
  • Offers clinics from Junior Development to Certification Levels 1 to 4.
  • Offers a yearly registration and testing program that includes insurance.
  • Offers an evaluation (on-field) program.
  • Handles the Provincial and National Competition appointments.
  • Offers rule interpretation via Zone Umpires-in-Chief.
  • Offers the Blue Symposium: an educational and networking opportunity for umpires in the province.
  1. Coaching Program
  • Offers clinics from the Learn to Coach, Community Coach, NCCP Competition – Introduction, Softball and Competition-Development, Softball.
  • Offers specialty clinics for coaches, like Hitting and Drills Clinics.
  • Offers professional development opportunities.
  1. CANpitch Program
  • Offers a six week, one hour per week instruction/training session for the FUNdamentals Stage.
  • Offers a six week, one hour per week instruction/training session for the Learn2Train Stage.
  • Offers a six week, one hour per week instruction/training session for the Train2Train Stage.
  1. House League Development Program
  • Creates and administers programs aimed at introducing the sport to new participants, including a Schools Program and Community Event Program.
  • Offers Get in the Game Symposium: an opportunity for Local Softball Associations to share best practices.
  • Offers House League Select Provincial Championships.

STRATEGIC PLAN 2016-2019 PDF….read here

Ontario works hard on driving enhanced participation (increasing the number of registered players, coaches, umpires and volunteers) and increasing domestic programs in Ontario. All this activity is underpinned by a continual increase in the number of trained and certified coaches and umpires.

Enhanced Excellence, one of the Pillars in the Strategic Plan, lists a number of goals for the organisation.

  1. Achieve the minimum of 1 Ontario team medalling in all 12 Canadian Championships.
  2. Achieve 5 Ontario athletes on all National Teams.
  3. Achieve a gold medal at the 2017 and 2021 Canada Summer Games.

Softball Canada Logo, National Governing body for Softball in Canada

About Softball Canada National Governing body

Address: 223 Colonnade Road South, Suite 212, Ottawa, ON K2E 7K3

Softball Canada National Governing body Website

The Canadian Amateur Softball Association, commonly known as Softball Canada, is a not-for-profit National Sport Organization (NSO) based in Ottawa, Ontario founded in 1965. It is recognized and financially supported by the Government of Canada as the National Governing Body for the sport of softball.  It is administered by an eight-member Board of Directors elected by the country’s 12 Provincial and Territorial Associations, and is supported by eight staff members working in the National Office.

Canada’s Coach and Umpire Development programs are recognized as worldwide leaders in the sport of softball, and all four of Canada’s National Teams (Men and Women, Junior Men and Women) are perennial medal threats in all international competitions.

With funding annually provided by Sport Canada, membership fees, sales and sponsorship, Canada targets various segments of its membership, including the very successful Learn to Play, Canpitch and Triple Play programs.


SportLoMo Softball League Software

Softball on Sportlomo

Saves countless hours on softball member registration, game scheduling, collecting match scores, managing team rosters and updating your website (website builder).

Tauranga Hockey in the Bay of Plenty, New Zealand

Sportlomo would like to welcome our latest hockey client. Tauranga hockey which is in the largest city in the Bay of Plenty in New Zealand’s North Island. Sportlomo will run their Competition and Umpire Management for the 2018 season.

Thanks to General Manager Clinton Butler and all at Tauranga Hockey for their help.


Tauranga Hockey Association Background

The association currently has two turfs. One named Port as it located close to the Port of Tauranga and the other Beach as it is closer to Mount Maunganui beach. There is a cafe based on site called Finger and Fork who open during competitions and games.

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This is a key strategic goal of Tauranga Hockey Association and one that has shown considerable success during 2017 with growth in youth participation numbers and the high participation numbers involved in summer hockey competition formats.

Tauranga Hockey’s participation numbers also reflect a gender balance which is extremely positive with 1893 females and 1865 males taking part. THA also has a strong Master’s section with five teams participating at National Championships.

Participation growth has created significant impact on game development programmes across all pathways for both Tauranga Hockey locally as well as Hockey New Zealand nationally. Hockey New Zealand has undertaken a robust strategic review, the outcomes of their process will help to provide a national perspective.

A recent initiative was to appoint an Officiating Development Officer, this was in recognition of the importance of that recruitment, training and retention of umpires and officials. This officer will drive the process and work with the volunteer committee.

The success of their locally grown BlackSticks players and officials in 2017 played a big part in inspiring young players and growing the Association as a whole.Ant aerial 1

President of Tauranga Hockey, Gill Gemming, in her President’ Address explains “there are challenges ahead to keep up with the growth. Facility pressures, the need for more volunteer coaches and umpires and the ability to maximise the turf usage, with more creative thinking resulting in different competitions formats to cater for individuals with busy schedules that wish to play socially or over a limited timeframe”.

Also Gill says “There will be a challenge for the clubs to be more proactive in their recruitment of the new players settling in our region and linking with the developing tertiary education sector, as well as improving school club links to identify those players who are staying in the area”.


The Scoop is the official Tauranga Hockey Association Magazine. This bimonthly edition updates the Tauranga hockey community with events and news as well as upcoming events. You can download your copy by clicking on the magazine link or members can pick up a printed copy in the pavilion.
TAURANGA HOCKEY ASSOCIATION   |   42 Kawaka Street (off Totara Street)   |   PO Box 4012    |   Mount Maunganui 3116

Email: admin@tgahockey.co.nz   |   Ph 07 575 0074 or  021 088 15200

Read more on Field Hockey on Sportlomo

GDPR Privacy Policy

SportLoMo GDPR Privacy Policy updated May 2018

SportLoMo is very keen to ensure our customers are fully aware of what data we have collected about our registered users, registered members and anyone who uses our software platform. GDPR, the General Data Protection Regulation, which comes into effect on May 25th 2018 drives our policies in regard to data protection and data privacy.

To continue using our service, we ask that you read the following information.

If you have any concerns about any of the information, you can contact us at Support@sportlomo.com

What personal information does SportLoMo hold about you.

  • To open an account with Sportlomo, the minimum information we require is your name, your email and your mobile number. This information allows you as a member to re-set your username and password when you wish to access your online account.
  • If you are an administrator on our platform, we will also be aware of the sport you are associated with, and the sporting organisation you are responsible for or have an administration role with.
  • If you carry out a function in your sport such as a match official, coach or other role that requires access to one of our administration pages, we will be aware of what roles you undertake with your sport (Match official, Result official, Player, Administrator etc).
  • Your password is encrypted, so we cannot give it to anyone, we can only reset your password should we be requested to do so by you.
  • Storing your email and mobile (cell) phone gives you the ability to reset your password at any time you wish, should you have any concern about anyone accessing your account. We strongly advise that you do not share your user name or password with anyone.  If you are the primary administrator, and you would like to give other officers access to your administraton panel, you should create a stand along account using the “Child user” feature. This allows you to determine what links other administrators in your organisation can access.
  • If you have used the SportLoMo platform to make a payment for membership registration or to purchase access to events offered for sale by a sports organisation or an association using our software platform, it is important to know that your payment details are not stored by SportLoMo.

  • All payment information is encrypted and passed directly to the financial institution processing the payment and at no point are the details of your payment method stored by SportLoMo.
  • The only information we do store relating to the payment transaction,
    • Information relating to the service (Membership / Event / Other purchases) that you made on the platform.
    • The payment method used.
    • The amount paid.
    • The organisation you purchased the service from.
  • If you used a card to make a payment, we retain the last four digits of the 16-digit code on your card. This information is not sufficient to make any future payment, but it does facilitate a search to be carried out if you are trying to identify / search for details of what was purchased as part of a transaction.
  • As a SportLoMo Customer / Registered Member, we do not pass your information to anyone else. We only use your information to communicate with you, to send you information about services you have registered to use on our platform, updates we are making to our platform, and news that that we believe is relevant and may be of interest to you.
  • All of the data stored in the SportLoMo platform is stored in the Amazon Data Warehouse, which is based in the European Union, and complies with the strictest regulations in regard to data protection and security protocols. For more information on the hosting environment you can visit https://aws.amazon.com/compliance/eu-data-protection/
  • SportLoMo is registered with the Data Protection commission as a Data Controller and as a Data Processor.

Should you wish to remove your information, you can do so by emailing support@sportlomo.com or you can call our offices at +353 9490 26663.

If, as a sports administrator, you would like to find out more about your obligations to your members, you can read some high level guidelines. Please note that this is not legal advice, it is simply a high level overview of your obligations READ HERE

Additional Languages added to Sportlomo Platform

Spanish and Mandarin / Chinese have now been added as options for users on our platform.  German will be added at the end of May.

These are in addition to our current offering of English, French and Portuguese.


Dual Membership

Members can now be an active member in more than one club. e.g. members can coach in one club but play with another.

There is an approval process in place from the Club and Province before confirming dual membership.


Temporary Membership or Upgrade a Member

A new option to purchase a temporary membership or upgrade to a premium package.

Using the new ‘Upgrade’ feature, an administrator can configure membership options to allow a member to upgrade, and the system will automatically calculate and charge the differential between the original fee paid and the new membership fee.


Expanded Member Discounts

A discount code can be used as a one off code, or can be used a specific number of times.

  • The discount can be a % of the membership fee or it can be a fixed amount.
  • Discounts are tracked and recorded against the membership it was used to purchase and will be included in the reporting module.


Receive Email Notifications when New Members register and Transfers are requested

Clubs, Leagues and National Governing bodies can configure when they want to be notified of a new member registering, or if a member requests a transfer in or out of their club.  Each administrator can configure at what point in the process they wish to be notified.


Referee & Match Official Management (Competition & Game Management)

Assigning Match Officials to games.

Administrators / Assignors can now decide if they want match officials to indicate ‘what days they are unavailable’ OR ‘when they are available’ to officiate games.

Also match officials can quickly save ‘repeating days of the week / times’ that they are available. When assigning officials to games, officials will be marked in red if they are not available on a day / at a given time.


Customer Support Call Centre: CANADA

In March 2018, Sportlomo set up a customer support call centre in Toronto, Canada. The customer support call centre supports French and English speaking users and is available 24×7 to help users register on our platform.

Customer Spotlight: International Gay Bowling Organisation

New Sportlomo Sign Up – IGBO is the largest International Gay and Lesbian sports organization in existence today.

A new sport onboard, known as IGBO, this international governing body boasts over 8,000 members worldwide.

Sportlomo is pleased to welcome its first Bowling Organisation onboard, the Sportlomo team has been working with IGBO for a few months now.   A new impressive website is due to be launched this month.

International Gay Bowling Organization, Governing Body Worldwide, IGBO

IGBO continues to grow as the number one and official bowling organization for the LGBT community on the planet. With members currently in Australia, Canada, Germany, New Zealand and United States of America. The organisation is currently reaching out to several European countries to expand its presence and bring together the global community to the sport of bowling in its various forms.

IGBO is rich and diverse, reflecting the organizations ideals of Unity, Fellowship and Communication. From it’s original six member cities in 1980, to over 250 member leagues and tournaments worldwide, IGBO has grown into the largest International Gay and Lesbian sports organization in existence today.

The amazing growth of Gay bowling is not surprising, as it is one sport that truly does not discriminate among its participants. Whether young or old, male or female, wheelchair bound or deaf, strong or weak, tall or short, bowling is a sport that virtually any living person can enjoy whether recreationally or as a member of a league. Gay and Lesbian leagues began emerging in the United States in the ’70’s, primarily as a social outlet for men and women who wished to fraternize with their “family” members in a non-bar atmosphere.

IGBO was created out of a desire to unify all of the gay leagues, and open lines of communications between them, as well as promote the sport through league and tournament participation. Over the past 30 years, the organization has dealt with topical issues such as increasing participation by women, memorializing members who have succumbed to AIDS, raising funds for charitable organizations and the ongoing pursuit of increasing membership worldwide.

 Member Leagues run the gamut from extremely competitive to strictly social. The majority of the leagues are handicapped (to create an equal playing field] and therefore there is often a wide range of bowling skill levels among the participants.

Reno National Bowling Stadium, USA host IGBO mid year Tournament 2018

Across the world, IGBO Member Tournaments are held nearly each weekend. Tournaments take bowling to an entirely new level.  It’s not unusual for a tournament to have a festive theme (like ‘the Wizard of Oz’ or ‘a Weekend at Bootcamp’) or to run a hospitality suite round-the-clock.

The Annual IGBO 2018 Tournament is scheduled to be held in Denver, USA from May 23-28th May.


IGBO Website

Rugby Alberta now onboard

Rugby Alberta is the provincial administrative body for rugby union in Alberta, Canada.  https://www.rugbyalberta.com.

Membership Registration

This season, as part of the Rugby Canada’s member registration programme, all Rugby Alberta clubs, including the two regional rugby bodies, Calgary Rugby and Edmonton Rugby, have commenced taking member registrations online using the Sportlomo system.

Competition Management

The provincial union has also commenced using the SportLomo Competition Management, Referee Management, and Electronic Team sheets (Rosters).  As all of these modules are fully integrated with the member registration module.

Rugby Alberta now has a fully integrated platform to manage all aspects of their games.

New Rugby Alberta Mobile Responsive Website

This week also saw the launch of the new website, developed by Sportlomo and hosted on the SportloMo platform.  All competition data is automatically fed directly to the website – reducing administration work to maintain the website.

Scores, Schedule, Standings in Realtime

When results are returned by match officials, the website is updated with results and standings are automatically recalculated.   Any changes made to the Game Schedule  is also fed through in realtime.



Rugby Alberta

Awareness of the sport of Rugby has exploded in the past decade as it made its first appearance in the 2016 Olympic Summer Games. Inspired by the success of the performance by the Canadian Women’s Team, Albertans are eager to try this growing sport.

Rugby appeals to a diverse participation base. Rugby Alberta is officially registered as a not-for-profit organization. It is governed by a volunteer Board of Directors, and provides leadership to unions and clubs across Alberta. In 2016, the Board of Directors of Rugby Alberta realized that the sport had grown beyond its organizational capacity. Operational changes were implemented, and a focus was placed on preparing the organization to grow in alignment with the directives of Going the Distance: The Rugby Alberta Sport Plan 2014-2024.

Alberta is the national leader in sport with a coordinated and adaptive system which promotes excellence and fosters opportunities for life-long participation for all Albertans.


Rugby Alberta’s vision is to be recognized as a national leader in rugby.  Implementing creative solutions and introducing bold ideas are an important part of this vision.

Creative Solutions

  • Innovation and Information Technology: Use advances in technology and social media to better promote and market programs and increase engagement with Albertans.
  • Big Picture Thinking: Introduce bold ideas and create a culture where organizations can think and do differently.
  • Knowledge Production and Integration of Research and Technology: Integrate research and technology across all parts of the system as a way of enhancing programs and services.
  • Best Practices: Promote and share promising practices and develop mechanisms for continuous evaluation and feedback.

Rugby Alberta Website

Rugby Canada Case Study February 2018


Match Official Management on Sportlomo