Congratulations to Niall Martin, the first Club Publicity Officer of the month for the 2014-15 season. Stillorgan RFC, once viewed as a small club has come on leaps and bounds with Martin’s aspiration to see the club become one of ‘Dublin’s fastest growing clubs’.Since attending last year’s Leinster Rugby PRO seminar, Niall decided that his club needed to put a marketing strategy in place to really drive the clubs key goals. He started out by encouraging the club to invest in a new club website and also decided to tackle social media whereby he increased their Facebook by 149 and twitter followers by 160 the last 6 months. Stillorgan’s PRO added ‘Since attending the Leinster PRO seminar’s last season, I decided to create a wish list of what was needed in terms of marketing and communications to encourage perspective players to come down for a training session and potentially join our club. Once I had the website and social media tackled, I decided that video content would really push these platforms and this is where the idea for our first promotional video came about’.
By Elma Beirne