New Rugby, Soccer, Hockey and GAA websites just launched

It has been a busy few months for the Sportlomo Sports Manager web design team.  We are finding many Leagues and Clubs are now looking to redesign their website for mobile (cell) and tablet.

The demand from players, supporters and fans to be able to check up the latest scores and news on their sport on their phone and tablet is ever increasing.  Sportlomo recently redeveloped an extensive Youth GAA Website.   The Rebel Og website was re-designed for mobile and the views on mobile has been staggering since its launch.  In the first 3 months of the new site, 65% of visitors accessed the site on their mobile and an additional 10.87% viewed the site on tablet.  See Case Study on this Youth GAA organisation, Rebel óg for more information.   View the website.


Our most recent website launch is New England Rugby Football Union (USA) and Nova Scotia Rugby (Canada)

A new football mobile site has been designed for Fermanagh and Western Football (Northern Ireland).

St Finians GAA (Dublin)and Dubai Celts (United Arab Emirates) are two recent GAA websites to go live.

Also take a look at Avondhu GAA and Rugby Ontario (Canada)

A recent favourite of our team is Wellington Hockey, New Zealand.



Mobile & Table Responsive High End Club Websites

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Affordable Template Website Options

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Oughterard Rugby, Galway is one of our template websites to get a nice makeover.


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Vivienne Lee, Marketing 25/08/2017

How Ireland’s Ulster Rugby use Sportlomo’s Referee and Umpire module

Ulster Rugby launched its new Umpire software in Ravenhill Park on the 18th August.  A packed house of over 200 referees were there to see the presentation of the new Referee Management system for Ulster Rugby.

Ulster Rugby joins Leinster, Munster and Connacht Rugby in using Sportlomo.  With Leinster Rugby the first province to commence using the system for all its competition management in 2007.  All domestic rugby in Ireland is managed on the platform.

The Ulster branch now manage their referees electronically through the Sportlomo system, they can notify referees by text message and email of their selection for upcoming games.

The new system has vastly increased the speed at accessing team sheets (rosters), referee data and player queries.  Each referee has been allocated their own Sportlomo log-in where a referee can accept or reject fixtures, change their account details or mark their availability throughout the year for games.

Ulster Rugby

The system keeps a log of each match official’s games throughout the season. After each game the referee is required to submit their match report and discipline report to the system. This data automatically feeds through to the Ulster branch.

A further useful feature is the electronic-team sheet module. All the clubs in Ireland are required by the IRFU (governing body) to update their player selections online, this gives referees access to team sheets/players online and this integrates with their discipline reports.

New Rugby and GAA Club websites go Live

New Live Websites – view below

Longford RFC (Rugby)

Naas RFC (Rugby)

Charleville GAA (GAA)

Kilmichael GAA (GAA)


Well done to all involved in each club from the Sports Manager team.


Club Website Information

Sports Manager |  Sportlomo offer Club websites from €369 / £299 for template websites.

Mobile and Web Responsive Club Websites €800 / £617

Club Websites come with a monthly fee for live feeds, domain, web hosting, support etc.

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Sportlomo Client wins inaugural Leinster Rugby award

Congratulations to Niall Martin, the first Club Publicity Officer of the month for the 2014-15 season. Stillorgan RFC, once viewed as a small club has come on leaps and bounds with Martin’s aspiration to see the club become one of ‘Dublin’s fastest growing clubs’.Since attending last year’s Leinster Rugby PRO seminar, Niall decided that his club needed to put a marketing strategy in place to really drive the clubs key goals. He started out by encouraging the club to invest in a new club website and also decided to tackle social media whereby he increased their Facebook by 149 and twitter followers by 160 the last 6 months. Stillorgan’s PRO added ‘Since attending the Leinster PRO seminar’s last season, I decided to create a wish list of what was needed in terms of marketing and communications to encourage perspective players to come down for a training session and potentially join our club. Once I had the website and social media tackled, I decided that video content would really push these platforms and this is where the idea for our first promotional video came about’.

By Elma Beirne

Article courtesy of Leinster Rugby

Hong Kong beat Tonga in the Asia-Pacific Cross-Regional Sevens

Hong Kong Rugby won the inaugural Asia-Pacific Cross-Regional Sevens Cup final in East Malaysia.

Hong Kong beat Tonga 24-0

Hong Kong beat Tonga to win the inaugural ARFU Asia-Pacific Cross-Regional Sevens final in Sandakan, East Malaysia, for a major boost ahead of the HSBC Sevens World Series qualifying tournament at the end of March.

Tonga, who had defeated Hong Kong 21-19 in the group stage, had no answer to a clinical, disciplined performance from Gareth Baber’s men, who scored four unanswered tries to win the final of a tournament featuring teams from Asia and Oceania.

The McQueen brothers, Tom and Alex, scored early for Hong Kong, who capitalised on Tonga losing a man to the sin-bin for a dangerous tackle. Winger Salom Yiu Kam-shing added a third to give the reigning Asian Sevens Series champions a 17-0 lead at half-time.

Fierce defence kept Tonga at bay before long-serving Rowan Varty added the icing on the cake with Hong Kong’s fourth try.

Baber was delighted with the victory, four weeks ahead of the 12-team HSBC Sevens World Series qualifier, which will be held at the Hong Kong Stadium as part of the Hong Kong Sevens for a second straight year.

“This is a huge boost for us as we look ahead to the Hong Kong Sevens and the qualifying tournament for core-team status,” Baber said.

“You can’t hope for more. We had one or two performances where we were not at our best, but this is what this three-day tournament was all about. We are now gelling as a team and coping with stress situations. We have been very mature on the field.”

Hong Kong, the only Asian men’s team to beat the Oceania sides this weekend, knocked out Papua New Guinea 24-12 in the Cup semi-final while Tonga beat Sri Lanka 26-17.

Hong Kong, Tonga and PNG will all figure in the 12-team qualifying tournament at the Hong Kong Sevens to decide which team wins core-team status on the 2015/16 Sevens World Series.

Tonga coach Andy Katoa said: “I’m disappointed in the way we finished off, but that is just part of the process of where we are and part of our development. You want to go out with all guns blazing and not the way we did.

“Today we got a lesson. Hong Kong were the better team. We got outplayed and out-coached, but we will get better. Now our focus is to have a good three weeks before we head to Hong Kong.”

Papua New Guinea bounced back from their semi-final loss to hammer Sri Lanka 33-7 in the Plate final.

Japan won the women’s competition by beating East Asian rivals China in the Cup final.

In the women’s competition, Japan continued their strong form into Sunday, as they upended Asian Games gold medallists China 22-7 in the final. In an all-Oceania plate final, Samoa beat Papua New Guinea 24-19.

Hong Kong winger Aggie Poon Pak-yan continued her outstanding performance in the women’s competition as she totalled 117 points over the three days. Poon scored 25 points including a hat-trick of tries in the 55-0 Bowl final win against Thailand, with Lindsay Varty grabbing a brace.

Well done to our Ulster Rugby on their Kit Sponsorship deal

Kingspan to become main Ulster Rugby jersey sponsor

Pro12 club Ulster Rugby have today (February 18, 2015) announced new shirt sponsorship deals with Kingspan and the Bank of Ireland. The new four year deals will see Kingspan become main jersey sponsor, while Bank of Ireland, who are currently on the front of the jersey, will have branding on the back of the shirt.

Kingspan have been associated with Ulster  Rugby since 1999, while Bank of Ireland have been a sponsor for the last 18 years.

The new agreements will bring in record shirt sponsorship revenue for Ulster.

Well done to Ulster Rugby, a client of SportLomo.

IRFU use SportLoMo Referee Management Sofware for all of Ireland

Irish Rugby Football Union use Sportlomo referee management

Sportlomo are pleased to have the Irish Rugby Football Union on board for the 2014-2015 season with our referee management system.With Ulster and Munster Rugby domestic unions using this software in the 2013-2014 season, its a great boost to the company to see the National governing body coming on board for their Ulster Bank Leagues. While the IRFU select the referee within the system the software is designed to trickle down to the provinces to allow them to nominate the touch judge officials for their matches.The system will notify the official by email and SMS and officials can interact with the system to notify the branch of their availability and build a match history over the course of a season. Match reports, discipline reports and a mobile APP alongside the web log-in will all be available to the IRFU this season.The new system will vastly benefit the IRFU for accessing team sheets, referee data and player queries.

Will Olympic Recognition Spark a Rugby Revolution?

Will Olympic Recognition Spark a Rugby Revolution?

Bring on the Rugby Sevens

While the international USA rugby team has never had the greatest of successes in major competitions and against the nations traditionally associated with the sport, all that may be changing. This is largely down the inclusion of rugby sevens as an Olympic sport from 2016 and the renewed interest in the sport this has created.

Can the USA be a Rugby force?

Sources say that this has been a question with rugby and the USA for a number of generations but there is a growing awareness amongst young players that rugby is a viable alternative to American Football and basketball.

Part of this growing awareness comes from the understanding that some of the skills learned in playing particularly American Football can be utilised in rugby. So all those players that didn’t quite make the professional leagues in football have a second chance at sporting fame by turning their skills to rugby. All these things could one day lead to kids asking for a rugby ball at Christmas instead of a skateboards or a football.

Rugby Sevens

The sevens has the potential to be the spark. The women’s team are already pushing for a medal and the men’s side beat Samoa in a recent tournament, then drew with the eventual champions Fiji. Most of the 25 rugby players that train full time in the Olympic training centre in California are sevens players.

It may also be helped by some of the biggest names in the game not quite taking in that there are medals to be won and prestige to be earned at the next Olympics with the sevens game. New Zealand Rugby Union have an Olympic programme in place as do the England team but little has been announced by some of the other big names. This means, potentially, the USA could be ahead of the likes of South Africa or France in their preparations.

NFL Draft

There are countless potential rugby players out there just waiting for the inspiration to take up the sport. As mentioned, those who train for American football are ideally placed to change sports. Think of the NFL Draft; 250 college players annually are drafted which leaves around 8,750 without any playing future.

Many college programmes create athletes who can’t quite make the grade but are supreme sprinters and add these to the football players not collected in the draft that that’s quite a talent pool to select from.
It is only a matter of time until many of the US colleges begin to start their rugby sevens programmes to specifically aim for players for future Olympic teams.


With the full game become more popular, the New Zealand team is touring in 2014 and this game will probably break the records for spectator attendance in the sport. Plus with talk of a company called RugbyLaw establishing a professional club tournament with a former Ireland coach in charge, the future of rugby in the USA is certainly looking brighter than most people would have expected.

Making sense of Super Rugby’s expansion

An interesting feature article on Sports Business Insider

Super Rugby Expansion

Author: Peter Slattery

Super Rugby is a fascinating study.

A contact, sport-entertainment product with three similar, yet diverse markets, across three time zones with two levels of market penetration: South Africa and New Zealand, where rugby is the national sport, with no real challengers. And Australia, where it is vies with three other popular football codes.

These differing pieces of this ‘fascinating study’ (surprisingly) provide much commonality of interests, but (unsurprisingly) also present opposing interests, which manifest into significant challenges at decision making time.

None more so than when negotiations surround expansion.

Earlier this year SANZAR announced Asia as their destination of choice for Super Rugby’s 18th licence and expansion from 2016, with two bids from Japan and Singapore selected to fight it out. The 16th and 17th licenses are to go to a sixth club from South Africa and a franchise from Argentina.

Expansion makes sense

SANZAR’s desire for expansion is driven on the demands and benefits of broadcasting and broadcasters. TV provides the single largest income stream for SANZAR, and is the single most productive tool to promote the code and get its leading and most valuable product, Super Rugby, into the marketplace.

With market penetration (internal expansion) in each of the three SANZAR markets not commercially or structurally practical or preferable, the most favourable market opportunity was found in diversification; expansion with a new team (product) into a new market.

Near-north makes sense

The decision to go near-north (or far-north-east for the South Africans, and far-north-west for the Argentines) makes sense. It is ‘The Asian (21st) Century’, after all.

Consortiums from Japan and Singapore vie for the 18th licence into Super Rugby

Asia holds 61% of the world’s population, with Japan and Singapore bringing large economies with strong middle-classes (with money and time for rugby), robust media and sporting sectors, and (relatively) stable political and social environments.

Eddie Jones, former Wallaby and current Japanese national coach, has rightfully said that Japan is home-base for many rugby-friendly multinational corporations, and a central hub for others in their Asian activities. Japan is also a top three trading partner of each SANZAR nation.

There’s also strong rugby history and infrastructure to be found there too.

Rugby history and infrastructure

Asia is home to 5.4 percent of rugby’s playing population, with both Japan and Singapore having rugby histories dating back to the 19th century.

Japan is currently rated 10th in world rugby rankings, buttressed by a very strong professional league, The Top League, featuring many current and former Super Rugby players and coaches, together with Japan’s best.

7′s rugby has been popular in Singapore, with it playing host to a leg of the IRB 7′s Series in 2005 and 2006, and the Singapore Cricket Club Rugby 7′s, which sees teams travel from around the world to participate, hosted annually since 1947.

And let’s not forget, there’s the Asian 5 Nations, the globally-popular Hong Kong 7′s, as well as Tokyo hosting a leg of the annual IRB Sevens Series, and the 2020 Rugby World Cup will be held there, too.

Furthermore, reflecting the importance of the region to rugby’s global interests, SANZAR (and Asian rugby, of course) has the added benefit of the IRB directing significant resources to the region, driving primary rugby demand.

Demand (activities and resources) SANZAR can leverage.

Challenges for Asian expansion

There are some potential challenges in Asian growth. It is feared that expansion (of any sort, for that matter) will dilute or cannibalise Super Rugby’s current player, coach, and strength & conditioning (S&C) talent. And there is the ever-present ‘tyranny of distance’ felt by all teams, but more so by the South Africans.

I believe there is more than enough available talent waiting for their Super Rugby opportunity. And whilst the travel factor will never ever go away, the benefits of Asian growth to SANZAR and each individual nation far outweighs the challenge of jet-lag.

My thoughts

SANZAR have made a prudent decision to look to Asia, whether it be Japan or Singapore, for the next evolution of Super Rugby.

Both commercially and from a pure rugby perspective, there is a strong foundation for the successful growth of Super Rugby into the region.

Any issues with player, coach or S&C ‘drain’ and ‘tyranny of distance’ are far outweighed by the positives of entering the Asian market.

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